Starting a Business | Performers Resource is a springboard for Innovators.

4 Effective Ways to Market Your Etsy Business

These four marketing methods can help you attract the target market you're looking for.

Instead of slapping together a description of your goods, use this five-step plan to create listings that draw in customers.

Overachievement is a survival instinct: How it may be killing your authenticity and purpose.

If your business is facing increased competition for sales, here is a big lesson from one of the world's most valuable companies.

Victoria Gasparro, owner of The Party Nail, shares what it means to not only own a business but to also be the business.